Gerald N. Cook,Bruce G. Billig: Airline Operations and Management: A Management Textbook
Description
Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry. The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area.
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Author: Gerald N. Cook,Bruce G. Billig
Number of Pages: 362 pages
Published Date: 04 Apr 2017
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9781138237537
Download Link: Click Here
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